Ophellia Land expands dynamically in the Russian food market

Ophellia Land strengthens its international presence with the creation of a subsidiary in Russia, confirming its strategic commitment to promoting quality Greek food in markets with high growth prospects. The company’s activity in the Russian market is based on two main pillars, aiming to fully cover the food sector.

On the one hand, Ophellia Land has developed an organized and constantly expanding distribution network, which ensures the effective distribution of products in selected points of sale. On the other hand, it is investing dynamically in retail, through the creation of delicatessen stores under the Ophellia Stores brand. Ophellia Stores are a modern place for gastronomic experience, where Greek quality and authenticity prevail.

Their shelves house both Ophellia’s private label products and selected products from Greek producers, with the aim of highlighting Greek gastronomy and strengthening the extroversion of small and medium-sized businesses. To date, five stores are already operating, while the company’s plan foresees further expansion of the network, with new retail points in key areas of Russia. At the same time, special emphasis is also placed on the development of wholesale activity, which is steadily increasing, strengthening the presence of Greek products in wider distribution channels.

Ophellia Land, through this combined strategy, creates strong bridges between Greek quality products and international consumers.